![]() ![]() In 2018, Notion decided to create RISTA (reconnaissance, intelligence, surveillance and target acquisition, like the US military term), their proprietary data intelligence tool that sits on top of Affinity. ![]() These integrations allowed Notion to revamp the way they approached sourcing, due diligence, and dealmaking. Ultimately, as Mieczakowski put it, “Affinity has a good combination of UX and more of an opinionated layer, where you have a system that you can embrace when working with some readily available data sources inside of the CRM, such as PitchBook, CrunchBase, and Dealroom.” Says Itxaso del Palacio, Partner at Notion, “I think of Affinity as our system of record, and today, whenever any deal is done, we can go and check who spoke to that company and our full history.” Solution Creating a tailor-made solution powered by AffinityĪfter considering many different options, including Salesforce and Pipedrive, Notion decided to build their own solution using Affinity. it was like an elevated spreadsheet rather than a CRM.” The team needed an easier-to-use solution that proactively surfaced the relevant data. Says Mieczakowski, “If I wanted to know who the investors were in a business, I'd have to leave the CRM and go into Crunchbase, or if I wanted to see who was the founder of that business, I'd have to go on LinkedIn. This meant people stopped using the CRM and lived in Google Sheets instead. ![]() Onboarding new employees was time-consuming and using the available data was tedious. Notion ultimately invests in 0.6% of the companies they meet with, and the information that helps them determine who to invest in includes founder information, key executive hires, and other data points that help determine deal potential.īefore Affinity, Notion had a very limited CRM that offered little in the way of data and integrations. The team relies on data from multiple sources to make decisions around sourcing and investing. Notion Capital is a venture firm made up of SaaS entrepreneurs and operators turned investors, specializing in early stage SaaS companies. For us, a core focus has always been around data, good coverage, and being very informed in the market rather than very reactive.” Dealmakers have to make the right decisions around which companies to source, what information is relevant in the due diligence process, and the investment amount in the deals they close.Īs Kamil Mieczakowski, Principal at Notion Capital shares, “If you're a VC firm, it's a very competitive space, and everyone is trying to figure out what their edge is. In Venture Capital, a firm is only as successful as its decision-making abilities. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |